Coke bottler’s switch to clear PET provides lessons learned

Resource Recycling • June 18, 2025

A recent case study from the Northeast Recycling Council offers insights on transitioning packaging materials, gleaned from a regional Coca-Cola bottler that switched from green PET to clear for several of its products.


The case study, part of NERC’s Guide to Increasing Recycling Supply, explores the process experienced by Coca-Cola

 Beverages Northeast. The local bottler sells drinks from Coke, Keurig Dr Pepper, Fairlife milk and others in New England and upstate New York.

Coca-Cola North America announced in August 2022 it was switching to clear PET packaging for its Sprite, Fresca and Mello Yello drinks. Like other beverage brands, Coca-Cola sells concentrates and syrups to its nearly 70 bottling partners in North America for manufacture, packaging and distribution, but does not own or operate most local bottling companies, according to its website. 


The primary objective of the switch was to improve the quality of post-consumer PET bales by reducing color contamination, which in turn would improve bottle recyclability and increase the efficiency of plastic reprocessing, the report said. The company did not publish any formal goals, but the move aimed to help increase supply of PCR suitable for use in food-grade applications, according to NERC.


Although the study acknowledges that Coca-Cola’s initiative was voluntary as part of its internal sustainability strategy, the lessons learned can be useful for other companies considering making changes. 


Read the full article here.

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By Waste Today Magazine June 9, 2025
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The Northeast Recycling Council (NERC) published its Chemical Recycling Policy Position on May 30, 2025. The purpose of the policy statement is to articulate guiding principles for environmentally responsible chemical recycling of plastics. NERC supports the conservation of natural resources, waste minimization, and recognizes the role of recycling in reaching these goals. Plastic is a prevalent material for packaging and other products due to its material properties. Producing virgin plastic from fossil fuels is an extractive process with negative environmental and social impacts. Therefore, NERC supports reduction, reuse, and recycling processes that displace virgin production in plastics where environmentally preferable. You can view the policy statement here: https://www.nerc.org/chemical-recycling . The Policy Position was developed by the Subcommittee of the NERC Chemical Recycling Committee. Participants on the Subcommittee included Committee Chair Tom Metzner, Connecticut Department of Energy and Environmental Protection (CTDEEP); Claudine Ellyin, Massachusetts Department of Environmental Protection (MassDEP); John Fay, Northeast Waste Management Officials' Association (NEWMOA); Anthony Fontana, New Jersey Department of Environmental Protection (NJDEP), Retired ; Michael Fowler, New Jersey Department of Environmental Protection (NJDEP); Timothy Kerr, Maryland Department of the Environment (MDE), Left MDE ; Shannon McDonald, Maryland Department of the Environment (MDE); Chaz Miller, Ex-Officio, NERC Board; Elizabeth Moore, Connecticut Department of Energy and Environmental Protection (CTDEEP); Marc Moran, Pennsylvania Department Of Environmental Protection; Michael Nork, New Hampshire Department Of Environmental Services; Megan Schulz-Fontes, Northeast Recycling Council (NERC); and Richard Watson, Delaware Solid Waste Authority (DSWA). NERC created the Chemical Recycling Committee in 2022 with the goal of sharing information on new technologies called “chemical recycling.” The Committee shares information on the efficacy, cost, and impacts of these new technologies. Our Policy is the result of those efforts. The Committee is open to NERC state members and several advisory member organizations whose participation has been approved by the state members serving on the committee. NERC has published several other policy positions including the Post-Consumer Recycled Content Policy (2019) and Product Stewardship and Producer Responsibility Policy (2018), which can be found among others on NERC’s website: https://www.nerc.org/policy-positions-and-statements . For more information, contact Megan Schulz-Fontes, Executive Director, at megan@nerc.org .
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