Recycling...Challenges and Successes

September 15, 2015

September 15, 2015


Today’s Guest Blog is by Susan Robinson, Director of Public Affairs for Waste Management.


Lately there has been a lot of discussion about the “stagnant” recycling rate. Yet, since 2000, per person waste generation in the U.S. is down by 8%, bottles and cans weigh 30% less, and we generate 20% less paper packaging. We are successfully achieving the goals of the waste hierarchy by reducing waste, and we are recycling more volume than we have in the past, even though our recycling weight has not increased. 


As long as we measure success by the percentage recycled, and as long as we only focus on end-of-life recycling, we will miss the true meaning behind sustainability materials management. Further, we are striving to achieve recycling goals that will only become more elusive as our waste stream becomes lighter.  What should our waste management goals be, and how should we measure success?   


Challenges of Recycling – higher processing costs and lower commodity values.


Recycling logistics and economics have become complicated by ongoing changes to the waste stream, with more plastic and less paper. These changes result in increased recycling processing costs and decreased value per ton of recyclables. Further, commodity prices are down, due to slower growth in China and lower oil prices. This trend toward higher cost and lower commodity revenue is not a recipe for economically sustainable recycling success.


Life Cycle Thinking – the challenge ahead


When recycling conserves natural resources and reduces GHG emissions, everyone benefits. But those global benefits aren’t always apparent in the economic cycles of the recycling market. To really hit the ball out of the park, we need to encourage local communities to make recycling a larger part of their value system. Consumers must value the environmental stewardship they create by recycling all of the commodities the market will embrace.


In short, policies should encourage “recycling with integrity” which means “no diversion merely for the sake of diversion.” The best way to do this is by establishing community policies that embrace Life Cycle Thinking, whereby we evaluate materials at a broader level to determine their optimal disposition. 


Instead of setting goals that rely on the percentage recycled, programs should be developed based on energy and GHG emissions reduced, as well as the highest and best use of a product or package through its entire life cycle. For example, we should appreciate the GHG emissions saved by recycling every aluminum can. We should also appreciate that some kinds of plastic cannot currently be recycled, but through light-weighting still significantly reduce energy use and GHG emissions -- putting them in the recycling bin only adds processing emissions for material that ultimately will be landfilled. 


Finally, let’s celebrate our successes along the way rather than setting unrealistic goals that set us up for failure.


Like many of the most important things in life, the highest levels of success will take time and hard work. Setting realistic goals, with milestones along the way, will help maintain motivation and community commitment for the long haul.


Waste Management is working to reconcile these issues. We recognize the importance of getting the economic models right, improving the quality of recyclables collected and “recycling with integrity.”  Importantly, we are committed to the principles of the Waste Hierarchy in concert with the concepts of Life Cycle Thinking – and measuring success accordingly.


And the solution is……


This brings us back to the question of the right goal, and how to measure it.   It is time to change our paradigm from setting unrealistic recycling goals that are increasingly difficult to achieve as our waste stream moves towards light-weighted and energy efficient materials design.  Rather, it’s time to shift our solid waste management goals to a “per capita disposal goal” (proposed in Massachusetts this year) that will capture the value of waste reduction, the highest priority on the waste hierarchy.  A measurement of per capita disposal in concert with a move towards a life cycle thinking approach will establish the right signals for truly sustainable materials management practices.


Ms. Robinson is the Director of Public Affairs for Waste Management. She has worked in the environmental industry for 30 years in roles that span the public sector, non-profit, consultancy, and over twenty years in the private sector. Her experience includes global commodity marketing, research and analysis of industry trends, and twenty years managing municipal solid waste and recycling contracts. She currently works with Waste Management’s recycling, innovative technology and fleet teams, supporting the company’s transformation from disposal to a materials management and renewable energy company. She is responsible for the company’s public policy efforts to support this transition.

 

NERC welcomes Guest Blog submissions. To inquire about submitting articles contact Megan Schulz-Fontes. Disclaimer: Guest blogs represent the opinion of the writers and may not reflect the policy or position of the Northeast Recycling Council, Inc.

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Bethlehem First Selectman Provides Update on Disposal of Tires at Transfer Station

By Nancy Dzija Vaughan | Prime Publishers • August 12, 2026
BETHLEHEM – First Selectman Raymond Butkus provided an update to the Board of Selectmen last Tuesday that included an announcement regarding the disposal of tires at the transfer station. Mr. Butkus said the CT Tire Stewardship program has gone into effect, According to the Northeast Recycling Council website, “the Connecticut Tire Stewardship (CTS) is the nonprofit organization responsible for implementing Connecticut’s Tire Extended Producer Responsibility (EPR) program. Working with municipal transfer stations, tire retailers, auto shops, car dealerships, and other collection partners, CTS helps ensure discarded tires are responsibly collected, recycled, and put to beneficial new uses.” The website goes on to state, “Approximately 3.5 million tires reach the end of their useful life in Connecticut each year. Through its statewide Roll Recycle Renew program, CTS provides residents with free tire recycling opportunities while giving municipalities a practical solution for managing scrap tires. By making responsible disposal more accessible, the program helps reduce illegal dumping, protect waterways and natural resources, and keep tires out of landfills.” Mr. Butkus said town residents will now be able to bring most tires to the town transfer at no cost. Tires will be accepted both on and off the rim. The exception is large tractor tires, tires for construction equipment, or excessively dirty tires. These tires will still ne accepted, however, there will be a fee for disposal. Mr. Butkus also reported that he held a meeting last week regarding the rewiring of the computer equipment at Town Hall. The project is expected to begin this week and will likely be completed by August 20. A new monitor has been located in the hallway of Town Hall. This monitor will be used to display a list of upcoming meetings along with announcements and photographs. Read on Prime Publishers .

NERC releases new policy guide to advance sustainable materials management

By Erin Finan | Recycling Today • August 12, 2026
The Northeast Recycling Council (NERC) has released its 2026 Northeast States Policy Guide, a new regional resource that provides a comprehensive comparison of sustainable materials management policies across 11 states in the Northeastern U.S. “The guide serves as an excellent primer for state and industry stakeholders looking to learn about the various policy frameworks enacted across the Northeast and how they have been applied,” says NERC President Michael Nork, who also works as an environmental analyst for the New Hampshire Department of Environmental Services. Developed through a standardized survey of state government agencies, NERC says the guide serves as a practical reference for policymakers, municipal leaders, industry professionals and researchers looking to navigate and compare policies related to waste reduction, reuse, recycling and circular economy initiatives. The publication includes both regional policy analyses and detailed state profiles covering product bans, product stewardship (including extended producer responsibility), minimum postconsumer recycled content requirements, mandatory recycling laws and disposal bans. “This resource provides high-level insight into materials of interest that the Northeast has focused on managing for decades,” says Shannon McDonald, director at Maryland Department of the Environment in the Waste Diversion Division. “For a regulatory agency, specific resources that provide clear examples of replicable or considerable policy and management strategies are useful tools—having them in one place is even more valuable.” The guide compiles state-level data across Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont to highlight core regional policy trends, including: regional policy prevalence-- Regulatory frameworks are established across the region, with 10 of 11 states using product stewardship programs, 10 enforcing disposal bans and nine maintaining mandatory recycling laws; broadest state coverage -- Maine and Vermont regulate the widest variety of items in the region, 20 and 21, respectively, followed closely by New Jersey at 19 categories; top regulated materials -- Electronics are the most widely addressed material (regulated by 10 states), followed by mercury thermostats (9 states), tires (8 states), as well as paint, rechargeable batteries, beverage containers, fluorescent lighting, lead-acid batteries, mercury-added products and yard waste (7 states); funding and mechanism structures -- Among the region’s product stewardship programs, 47 percent are producer-funded, 15 percent rely on consumer point-of-sale eco-fees, 5 percent combine producer and consumer fees and 33 percent utilize alternative measures such as labeling, recyclability standards or disclosure requirements; and regulatory gaps and emerging opportunities -- Significant policy gaps exist in rapidly growing clean-energy waste streams. Currently, only one state addresses electric vehicle (EV) batteries, and zero states have statewide policy programs for solar panels. Unfilled coverage areas present opportunities for cross-state collaboration, policy alignment and regional innovation. By presenting data in a standardized format for each state, the guide enables stakeholders to easily compare regional policy approaches, identify coverage gaps and adapt regulatory models. “By standardizing how we measure product stewardship, PCR [postconsumer recyclables] mandates and disposal bans across all 11 states, this guide allows state leaders to quickly identify where their policies align with neighbors and where transferable models already exist,” says Mariane Medeiros, director of strategic engagement and sustainability programs at NERC. “With 10 of 11 states enforcing stewardship programs and disposal bans, the region has proven its ability to manage complex products. The next frontier is applying that same collaborative momentum to rapidly growing clean-energy waste streams like solar panels and EV batteries.” Read on Recycling Today.

NERC Releases New Northeast States Policy Guide to Advance Sustainable Materials Management Across the Region

By Mariane Medeiros • August 6, 2026
The Northeast Recycling Council (NERC) is pleased to announce the release of the 2026 Northeast States Policy Guide , a new regional resource that provides a comprehensive comparison of sustainable materials management policies across eleven Northeast states. “The guide serves as an excellent primer for state and industry stakeholders looking to learn about the various policy frameworks enacted across the northeast and how they have been applied,” said NERC President, Michael Nork, Environmental Analyst, New Hampshire Department of Environmental Services. Developed through a standardized survey of state government agencies, the guide serves as a practical reference for policymakers, municipal leaders, industry professionals, and researchers seeking to navigate and compare policies related to waste reduction, reuse, recycling, and circular economy initiatives. The publication includes both regional policy analyses and detailed state profiles covering product bans, product stewardship (including Extended Producer Responsibility), minimum post-consumer recycled content requirements, mandatory recycling laws, and disposal bans. “This resource provides high level insight into materials of interest that the Northeast has focused on managing for decades. For a regulatory agency, specific resources that provide clear examples of replicable or considerable policy and management strategies are useful tools--having them in one place is even more valuable,” said Shannon McDonald, Waste Diversion Division, Director at Maryland Department of the Environment. Key Findings The guide aggregates state-level data across Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont to highlight core regional policy trends: Regional Policy Prevalence: Regulatory frameworks are widely established across the region, with 10 of 11 states using product stewardship programs, 10 enforcing disposal bans, and 9 maintaining mandatory recycling laws. Broadest State Coverage: Maine and Vermont regulate the widest variety of items in the region, 20 and 21, respectively, distinct material categories through state policies, followed closely by New Jersey at 19 categories. Top Regulated Materials: Electronics are the most widely addressed material (regulated by 10 states), followed by mercury thermostats (9 states), tires (8 states), followed by paint, rechargeable batteries, beverage containers, fluorescent lighting, lead-acid batteries, mercury-added products and yard waste (7 states). Funding & Mechanism Structures: Among the region’s product stewardship programs, 47% are producer-funded, 15% rely on consumer point-of-sale eco-fees, 5% combine producer and consumer fees, and 33% utilize alternative measures such as labeling, recyclability standards, or disclosure requirements. Regulatory Gaps & Emerging Opportunities: Significant policy gaps exist in rapidly growing clean-energy waste streams. Currently, only 1 state addresses electric vehicle (EV) batteries, and zero states have statewide policy programs for solar panels. Unfilled coverage areas present distinct opportunities for cross-state collaboration, policy alignment, and regional innovation. By presenting data in a standardized format for each state, the guide enables stakeholders to easily compare regional policy approaches, identify coverage gaps, and adapt proven regulatory models. "By standardizing how we measure product stewardship, PCR mandates, and disposal bans across all eleven states, this guide allows state leaders to quickly identify where their policies align with neighbors and where transferrable models already exist," said Mariane Medeiros, Director of Strategic Engagement and Sustainability Programs at NERC. "With 10 of 11 states enforcing stewardship programs and disposal bans, the region has proven its ability to manage complex products. The next frontier is applying that same collaborative momentum to rapidly growing clean-energy waste streams like solar panels and EV batteries." Alyssa Eiklor, Board Member and Environmental Analyst at Vermont Department of Environmental Conservation, cited: “The NERC Policy Guide provides a valuable comparison of the similarities and differences in how northeastern states use policies as a tool for waste management. It also serves as a convenient short cut for linking directly to the policies.” The full 2026 Northeast States Policy Guide is available for download at: https://www.nerc.org/state-policy-guide About NERC The Northeast Recycling Council, Inc. (NERC) is a multi-state nonprofit organization committed to minimizing waste, conserving natural resources, and advancing a sustainable economy through collaboration and action. NERC's eleven member states and advisory members work together to address sustainable materials management challenges and promote solutions across the Northeast region.