7 Reuse Trailblazers you Need to Know in 2022

October 18, 2022

October 18, 2022


Today's guest blog is authored by Suz Okie of GreenBiz Group. The original post can be read here.


When it comes to reusables, I’m a fanatic, an enthusiast, a fan — insert any number of zealous descriptors and you wouldn’t be far off.

That’s in part because my journey to circular economy analyst began with a reusables obsession — following a graduate school commitment to stop buying single-use packaging (a goal I, admittedly, often fell short on), finding innovative reusable solutions became a personal addiction.


Reusables offered a tangible step towards the waste-free world I hankered for. In the food service industry alone, leveraging reuse could avoid 841 billion disposable packages annually, equating to 7.5 million tons of trash diverted. In fact, when comparing serviceware options, reusables beat out single-use — whether plastic, aluminum, compostable, you name it — on almost every environmental metric, not just waste reduction.


That’s why when I was invited to judge the 2022 Reusies — an award ceremony celebrating the heroes of the reuse movement — I was ecstatic. Presented by Upstream and Closed Loop Partners — supporters and experts on all things reusable — the Reusies celebrate the people, communities and organizations bringing reuse solutions to the world at large.


Hundreds of submissions flooded in and were narrowed down to three finalists for each of the Reusies’ seven awards. Evaluating their innovation, impact and scale, eight judges — myself included — selected winners that I’m delighted to share with you today.

Without further ado, the winners of 2022 Reusies:


The most innovative reuse companies of 2022


The Most Innovative Reuse Company — Consumer Packaged Goods

  • The winner: Algramo
  • The solution: Leveraging refill stations and home delivery trucks, Algramo enables consumers to replenish their own RFID-enabled smart containers with home products (think shampoo or laundry detergent) one refill at a time.
  • What excites me — leading with social: Algramo was founded with a social mission to fight the poverty tax. By offering bulk products at affordable prices, this solution is not only green, it’s accessible. With partnerships forged across global brands such as Unilever, Nestle, Walmart and Colgate, Algramo also has a path to scale up operations for an international audience. "[We have the potential to replace] 20 percent of the single use packaging in your average superstore…and we’re dedicated to bringing that opportunity to reality," Brian Bauer, circular economy and alliances lead at Algramo, said in his acceptance speech.
  • The runners-up: GOATOTE and Returnity


The Most Innovative Reuse Company — Enabling Technologies

  • The winner: The Rounds
  • The solution: Using a subscription model, The Rounds offers weekly deliveries of household "essentials" (everything from almonds to paper towels) in reusable containers, all while tracking your inventory and learning what you need and when.
  • What excites me — going local: Operating in four cities on the east coast, The Rounds supports small businesses by sourcing local ingredients for its distributed model. "It’s really awesome we get to support the local economy while we build a circular closed loop economy in every city," said Alexander Torrey, co-founder and CEO of The Rounds. Leveraging electric bicycles for deliveries is the emission-reducing icing on the cake.
  • The runners-up: Fill it Forward and Topanga.io


The Most Innovative Reuse Company — Fashion and Apparel

  • The winner: Thrilling
  • The solution: Supporting marginalized voices, Thrilling is offering a new spin on fashion resale by building a digital secondhand platform with inventory sourced from your favorite mom-and-pop vintage stores.
  • What excites me — representing the underrepresented: By providing new revenue streams and an opportunity to digitize their offerings, Thrilling is helping small, local, female- and BIPOC-owned businesses compete in the e-commerce space. As Shilla Kim-Parker, CEO of Thrilling, noted, "Our store partners work day in and day out and salvage the best vintage and secondhand." It’s awesome to see these folks on the ground get a leg up.
  • The runners-up: Fabscrap and Poshmark


The Most Innovative Reuse Company — Food and Beverage

  • The winner: r.Cup
  • The solution: Bringing reuse to the stadium scene, r.Cup provides reusable cups at large scale events, music venues and arenas.
  • What excites me — scaling with style: Beyond establishing large partnerships with event companies and music industry bigwigs, r.Cup is working to bring reuse to multiple U.S. cities — most noticeably in Seattle where its helping to establish a city-wide reuse system and investing in washing infrastructure. "Thanks to the cities who are embracing reuse, [we’re developing] a powerful scalable municipal model," said Michael Martin, founder and CEO at r.Cup.
  • The runners-up: Dispatch Goods and Just Salad

Reuse Community of the Year
  • The winner: Human-I-T
  • The solution: Fighting the digital divide, Human-I-T restores and distributes refurbished electronics in addition to dishing out internet access, training and tech support for underserved communities.
  • What excites me — prioritizing access and e-waste: Having diverted a quarter million electronic devices and 11 million pounds of e-waste, Human-I-T is simultaneously taking on the fastest growing waste stream on the planet and equitable access to technology. "We transform electronic waste into opportunities for people to unlock their fullest potential. We believe access to technology is a right not a privilege," said Gabe Middleton, co-founder and CEO of Human-I-T.
  • The runner ups: ReThink Disposable and The Ecology Center

Corporate Initiative of the Year
  • The winner: Kroger/Loop Partnership
  • The solution: Household products can be purchased in reusable containers at 25 Kroger/Fred Meyer locations throughout the Pacific Northwest. Leveraging Loop’s reusable packaging service, products are bought like any other product in the store aisle and returned by consumers to Loop-branded displays and collection bins for refill.
  • What excites me — advancing America: By leveraging the largest grocery chain in America, this partnership has huge potential to scale — reusables may soon be available to the masses. "It’s been really wonderful bringing [Loop] to life and directly to the customers in our store," said Lisa Zwack, head of sustainability at Kroger.
  • The runner ups: Coca-Cola’s Reusable Packaging Pledge and PepsiCo/SodaStream

Activists of the Year
  • The winner: Alejandra Warren
  • The work: Co-founder of the nonprofit Plastic Free Future, Alejandra is working to include marginalized communities in reuse conversations.
  • What excites me — embodying inclusivity: A champion of inclusion and equitable access, Warren said it best herself in her acceptance speech: "I want to dedicate this award to all BIPOC community leaders and organizers — no one knows your community as much as you do, no one can create systemic changes that benefit your community as much as you can. Embrace your power."
  • The runner ups: Jacqueline Omania, teacher at Berkeley Unified School District; and Yayoi Koizumi, volunteer leader at Zero Waste Ithaca

I hope you join me in a round of applause for "the pioneers, the trailblazers, the innovators and game-changing heroes who," as Upstream puts it, "are developing a better way than throw-away."



Disclaimer: Guest blogs represent the opinion of the writers and may not reflect the policy or position of the Northeast Recycling Council, Inc.

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August 29, 2025
Northeast Recycling Council (NERC) Publishes 25 th Report Marking Six Years of Quarterly Data
By Recycled Materials Association July 29, 2025
The Northeast Recycling Council (NERC) has opened the 2025 Emerging Professionals (EP) Program . Now, in its third year, the program provides professionals who are new to the field of recycling, sustainability, and environmental stewardship with discounted access to NERC’s Conference and Foundations Course, sponsored by their employer organization. EPs gain valuable connections with seasoned industry professionals and peers while engaging in discussions on current trends, challenges, and innovations shaping the industry. This program is designed for those with three or fewer years of experience. “This year, EPs also receive a discount to our Foundations of Sustainable Materials Management course (a live, instructor-led training) developed to provide the key building blocks for understanding the industry,” said Mariane Medeiros, Senior Project Manager at NERC. “It’s a great way to close the loop: gaining both a strong technical foundation and real-world connections in one experience.” Read and Learn More.
By Chaz Miller June 30, 2025
Recycling coordinators know that some people and locations are stubbornly indifferent to recycling. COVID has ruptured civic values and behavior. Creating a recycling culture is harder than ever. Producers know how to sell their products. Now they need to learn how to sell recycling. On July 1, Oregon’s packaging and paper extended producer responsibility (EPR) program begins operating. This will be a first in our country. “Producers”, instead of local governments or private citizens, will be paying to recycle packages and paper products. Colorado’s program begins operating early in 2026. For years we have heard the theory of how packaging EPR will work. At last, we will get results. Five other states also have laws. Their programs should all be operating by 2030. None of the state laws have identical requirements. The Circular Action Alliance, the “producer responsibility organization” responsible for managing the program in most of those states, knows it has a lot on its plate. EPR laws are not new to the U.S. Thirty-two states already have laws that cover a wide variety of products such as electronics, paint, mattresses, batteries, etc. Those laws are relatively simple. Most cover one product. The producer group is a small number of companies. Goals and programs are focused and narrow. They are a mixed bag of success and failure. Packaging EPR is far more complex. The number of covered products is way higher. Thousands of companies are paying for these programs. Goals are challenging. Some are impossible to meet. In addition, local governments treat recycling as a normal service. Their residents will still call them if their recyclables aren’t picked up. It probably hasn’t helped that advocates tout EPR as the solution for recycling’s problems. We are told we will have more collection and better processing with higher recycling rates. Markets will improve and even stabilize. Some of this will happen, but not all. Collection and processing should go smoothly in Oregon. The state has high expectations for recycling. I have no doubt recycling will increase. Collection programs will blanket the state, giving more households the opportunity to recycle. I’m not sure, though, how much of an increase we will see. Recycling coordinators know that some people and locations are stubbornly indifferent to recycling. COVID has ruptured civic values and behavior. Creating a recycling culture is harder than ever. Producers know how to sell their products. Now they need to learn how to sell recycling. Another challenge is the “responsible end market” requirements. You’ve probably seen pictures of overseas dumps created by unscrupulous or just naïve plastics “recyclers”. In response, Oregon and the other states are requiring sellers and end markets to prove they are “responsible”. They must provide information about who and where they are, how they operate, how much was actually recycled, and more. Recycling end markets pushed back. Paper and metals recyclers argue they shouldn’t be covered. They don’t cause those problems. As for plastics, the general manager of one of America’s largest plastics recycling companies said his company now spends time and money gathering data and filling out forms to prove they’re “responsible”. His virgin resin competitors don’t have to. Ironically, we now import more plastics for recycling than we export. Maybe those countries should impose similar requirements on their plastics recyclers. Colorado faces unique problems. The mountain state is large. Its population is concentrated on the I-25 corridor running north and south through Denver with low population density elsewhere. Recycling collection and processing is limited as are end markets. To make matters worse, slightly more than half of its households use “subscription” services for waste and recycling collection. Those services are funded by the households, not by taxpayers. EPR doesn’t have this experience in other countries. Colorado gets to blaze this trail. The second state to go live poses substantive challenges for producers. The good news for both states? Local governments that pay for recycling collection and processing will see most of those costs go away. Consumers are unlikely to see prices rise, for now. National companies will simply spread their costs among all 50 states. Local and regional producers, unfortunately, don’t have that advantage. As for improved markets, remember that recyclables are and always will be commodities subject to the ups and downs of the economy. I don’t see substantive changes in recycling markets unless the producer group’s members try to manipulate markets to their own advantage. 2025 saw new laws and changes to existing laws. Maryland and Washington became the sixth and seventh packaging EPR states. At the same time, California is rewriting its regulations and Maine significantly revised its law. Some of these changes narrowed EPR’s scope to the dismay of advocates. I’m a member of Maryland’s EPR Advisory Council. We’ve been meeting for a year, discussing the Needs Assessment and now our new law. We have our own unique set of challenges. We also have a big advantage. We can learn from Oregon’s and Colorado’s experiences. Tune in next year to learn how we are progressing. Read on Waste360.