Maryland webinar gives tips on countering misinformation

Antoinette Smith • April 1, 2025

In recent years, the recycling industry has seen negative media coverage that has not only perpetuated myths but also contributed to public mistrust of collection and recycling – and ultimately could be contributing to lower collection rates. 


To help counteract the misinformation, the Maryland Recycling Network presented a March 27 webinar featuring Gretchen Carey, president at MassRecycle, and Chaz Miller of Miller Recycling Associates. 


Misinformation about recycling was merely “background noise” to Carey until October 2022, when Greenpeace published a scathing report about the failings of plastic recycling. Soon NPR and The Boston Globe picked up the story and compounded the issue with statements like “not even plastic water bottles are recyclable,” Carey said, calling this “a patent lie.” 


Carey and her colleagues were “crushed,” but after overcoming her initial anger, she reached out to NPR and the Globe to rebut the story. She also tried to get other local publications to publish her written response to the negative coverage but was rebuffed. 


Seeing that these efforts weren’t going far, MassRecycle invited members of the media and the general public on MRF tours at several sites in Massachusetts and Connecticut. Providing real-time evidence of recycling infrastructure helped industry outsiders step out of the echo chamber and hear a contrasting perspective, Carey said in the webinar. “You can talk the game, but them seeing for themselves is the important part,” she explained.


During the tours, the public attendees learned that throwing away recyclables deprives the community of valuable commodities, she said, and that state guidelines restrict what can be put in the landfill. 


Carey added that the tours brought home the message by explaining that recycled materials need a consistent end market to justify collection and processing. For example, Ardagh closed its glass bottling facility in Massachusetts in 2018. The closure eliminated a key end market for recycled glass and caused collector Strategic Materials to stop taking local recovered glass. Local MRFs subsequently lost that revenue stream. 


When residents don’t trust recycling infrastructure, they put fewer items in their curbside bins, and ultimately paper, metals and glass wind up as collateral damage, Miller said. So it’s vital to make sure the public knows where their recyclables and that end markets exist to use these materials.

 

Read the full article.

Share Post

By Sophie Leone July 28, 2026
Connecticut Tire Stewardship (CTS) is the nonprofit organization responsible for implementing Connecticut's Tire Extended Producer Responsibility (EPR) program. Working with municipal transfer stations, tire retailers, auto shops, car dealerships, and other collection partners, CTS helps ensure discarded tires are responsibly collected, recycled, and put to beneficial new uses. Approximately 3.5 million tires reach the end of their useful life in Connecticut each year. Through its statewide Roll Recycle Renew program, CTS provides residents with free tire recycling opportunities while giving municipalities a practical solution for managing scrap tires. By making responsible disposal more accessible, the program helps reduce illegal dumping, protect waterways and natural resources, and keep tires out of landfills. "Connecticut Tire Stewardship is pleased to join NERC and become part of a network of organizations working to advance sustainable materials management across the Northeast. We look forward to sharing ideas, learning from our peers, and expanding responsible tire recycling opportunities throughout Connecticut," said Jesse Schofield, Executive Director of Connecticut Tire Stewardship. NERC is excited to welcome Connecticut Tire Stewardship and support its mission as a Tire Stewardship Organization implementing Extended Producer Responsibility for tires and working toward a more sustainable circular economy. For more information on Connecticut Tire Stewardship visit.
By Environmental Business Council of New England July 23, 2026
Please join the Environmental Business Council of New England (EBC) in welcoming Northeast Recycling Council (NERC) as a new member of the organization. “NERC is a non-profit organization that conducts research, hands-on projects, training, and outreach on issues associated with source reduction, recycling, composting, environ­mentally preferable purchasing, and decreasing the toxicity of the solid waste stream. Eleven states united for environmentally sustainable materials management. We provide webinars, conferences, networking, blogs, and regional collaboration to drive the recycling economy. Special programs include: Government Recycling Demand Champions, State Electronics Challenge, Electronics Recycling Coordination Clearinghouse, and the Toxics in Packaging Clearinghouse. “ EBC members include businesses and nonprofits specializing in environmental and energy technology, services, and products. They range from one-person entrepreneurial ventures and nonprofit organizations to established corporations with thousands of employees. Explore the EBC Member Directory for a complete listing of member organizations. To learn more about Northeast Recycling Council (NERC) including their discipline and services provided, please follow the link . Read on EBCNE .
By James Nanzo | The Cool Down July 16, 2026
Americans looking to stretch their budgets are increasingly turning to thrift stores, and that shift could pay off in ways that go beyond cheaper fashion, as Retail Dive detailed . Growing interest in resale could also cut textile waste by keeping clothing in use longer before it ends up in the trash. What's happening? At a Northeast Recycling Council webinar, panelists described thrift stores as an important checkpoint before clothing becomes waste, according to Retail Dive. As secondhand shopping becomes more common, more garments have a chance to be reused, resold, repaired, or otherwise redirected instead of being thrown away. Giana Manganaro Cronin, associate director of retail for More Than Words, said high prices, tariff worries, and broader economic uncertainty have made more consumers willing to thrift, as Retail Dive reported. Young consumers are a big part of that momentum. Cronin said roughly 64% of Gen Z shoppers check resale avenues before purchasing something new, according to Retail Dive. Meanwhile, Uli Stosch, chief officer of strategic development for Planet Aid, pointed to a ThredUp report cited by Retail Dive that estimated 14% growth in the U.S. secondhand apparel market in 2024 and a rise to $74 billion by 2029. Why does it matter? For budget-conscious households, secondhand shopping can mean major savings on basics such as jeans, jackets, and kids clothes along with the chance to find rare or high-value items at steep discounts. A big challenge with textile waste is that clothing is hard to sort and recycle. Katarina Goodge, a materials research engineer at the National Institute of Standards and Technology, said recyclers often do not have the details they need to handle garments correctly, per Retail Dive. "We need to know the fiber content to know how to recycle that garment," Goodge explained at the summit, according to the outlet. The reach of secondhand clothing goes well beyond local thrift racks. Retail Dive reported that more than 1.5 billion people globally depend on secondhand clothing, and that a study from Full Cycle Resource revealed Guatemala imported 290 million pounds in 2023, reusing more than 91% of it. Even so, Stosch said many stores sell only about 10-50% of what they receive, with some of the remainder compressed for export under the "mixed rags" label, according to Retail Dive. Keeping clothes in circulation longer can reduce strain on landfills and lower demand for resource-intensive new production. Still, the clothes that don't make it aren't easy to deal with. Stosch said workers in countries such as Pakistan and Malaysia often sort clothing by hand, according to Retail Dive. What's being done? Possible solutions are coming from both researchers and policymakers. Goodge said that handheld near-infrared tools used with artificial intelligence or machine learning could speed up fiber identification, which may eventually make textile recycling more practical at scale, per Retail Dive. States are also stepping in, Retail Dive noted. In Massachusetts, textile disposal bans have already drawn more attention to clothing that cannot be resold. Stosch said receiving clean but slightly damaged clothing is workable for thrift stores, according to Retail Dive. The outlet reported that California is putting its textile extended producer responsibility law into effect, a move expected to expand donation, repair, and recycling options. Goodge concluded that repair has "huge potential" to cut into the problem, as Retail Dive reported . Read article on yahoolife.