Recycling Is About You and Me

May 5, 2020

May 5, 2020


Today's guest blog is authored by NERC board member Chaz Miller. The original post can be accessed here.


Fifty years ago, the first Earth Day focused America’s attention on our polluted air and water and our rat-filled open burning dumps.  Earth Day touched a nerve. At a time of increasing prosperity, Americans wondered why we didn’t live in a cleaner, healthier environment.


Earth Day lead to pioneering environmental legislation. The Clean Air Act, the Clean Water Act and the Safe Drinking Water Act were all signed into law within four years. They are fundamental to the cleaner environment we enjoy today.


As for those dumps, Congress turned its attention to trash with the enactment of the Resource Conservation and Recovery Act (RCRA) in 1976.  In spite of its title, that law was primarily about municipal trash and hazardous waste. Open burning dumps would be a thing of the past.  Landfills and hazardous waste would be regulated. RCRA gave EPA some resource conservation duties, but recycling itself was barely mentioned in the new law.


All four laws shared one characteristic. They focused on large scale sources of pollution, not on individuals. Yet while Earth Day clearly created the political support for those laws, recycling was one of its biggest beneficiaries. We intuitively knew we could do little about dirty air and water, but we could do something about garbage and recycling. 


Garbage collection itself began almost a century before Earth Day as a way to clean up our cities from the filth and health dangers caused when garbage was thrown out of windows. Putting trash in a can was a relatively easy social norm to create.  People immediately saw its advantages. 


By the first Earth Day, we looked on garbage pickup as normal. But our interest in recycling was triggered. In the following years thousands of recycling centers, often volunteer organized and run, sprung into being. Most died as volunteers lost their enthusiasm or markets went down, yet the hardy survived. They were joined by this new thing called curbside recycling.  n 1968, two cities, San Francisco and Madison, Wisconsin, collected newspapers at the curbside. By 1980, more than 250 curbside programs existed. Most just collected newspaper, but a growing number were also collecting cans and bottles. 


Earth Day and its aftermath emphasized how garbage and recycling are unique among environmental issues. You and I make garbage. Then we have a choice. We can put all of it in our trash can or we can put our recyclables in our recycling bin and put the rest in the trash can. It’s up to us. This is both the strength and weakness of recycling. 


While garbage is easy, recycling is hard. It requires more than just putting everything in a can and taking it to the curb. Now we have to know which material to put in which bin. The products and materials we use today are far more complicated than they were in 1970.  We need to fully develop a social norm for recycling.  Unlike some countries, such as Switzerland or Germany or Japan, our culture just isn’t there yet.


Unfortunately, the human side of recycling is ignored when state and local recycling laws are being written. Too many lawmakers naively assume that because recycling is good and people want to do it, that we will immediately recycle correctly.  They set lofty goals that most people are just not interested in meeting. A little humility about the limits of their power would go a long way among America’s legislators. If they legislate it does not mean that we will do it.


We do have some ways of creating that recycling social norm. Deposit laws are highly effective at getting people to recycle beverage containers. When people pay a deposit on beverage containers they are likely to return them to get their money back.  Recycling those containers is then easy. The pandemic we are experiencing is proving the ability of deposits to supply reliable quantities of quality raw materials. Because most of the deposit states have lifted deposit return enforcement, PET and glass and aluminum end users that relied on those containers are scrambling to find raw materials.


Pay-as-you-throw programs also create the incentive to recycle. They charge a lower overall cost for solid waste services to people who create less waste and more recyclables.  They work. Again money is involved. 


Other attempts to increase recycling depend on better education and enforcement of existing laws, both of which are important. Education offers no monetary advantages, but enforcement fines can sting. 


We are now being told that producers created these products, so they, not consumers, should be responsible for fixing it. Yet every extended producer responsibility in the world still depends on individuals putting their recyclables in the right bin.  Unlike deposits and pay-as-you-throw, individuals have no economic incentive, even though they are unknowingly paying for recycling when they make their purchases.


We are also being told that mechanical systems are on the way that will automatically sort through our trash and pull out the recyclables. We’ve been hearing that, and waiting for those machines, since I started at EPA in 1976. They’re still not here.


Recycling remains one of America’s most popular environmental activities. It’s 50 years after the first Earth Day. We can do better, but that won’t happen just because it is the right thing to do. That will happen when we start crafting policies and programs that take human nature into account and don’t dismiss it out of hand."



Disclaimer: Guest blogs represent the opinion of the writers and may not reflect the policy or position of the Northeast Recycling Council, Inc.

Share Post

By Sophie Leone • September 24, 2026
The American Chemistry Council’s Plastics Division represents America’s Plastic Makers and the hundreds of thousands of scientists, engineers and technicians who develop plastics essential to modern life. From healthcare and clean energy to transportation and safe food and water, plastics drive innovation and strengthen the U.S. economy by supporting key industries and creating well-paying jobs. Companies are investing billions annually in U.S. production and recycling, advancing manufacturing and efficiency across economic sectors. We envision a future where all plastic products are reused or recycled, conserving resources and creating a cleaner, safer and more resilient world. Ross Eisenberg, president of America’s Plastic Makers at ACC said “we’re committed to ending plastic waste and advancing a circular economy for plastics, because frankly, we need plastics and modern life does rely on them.” NERC is excited to welcome the American Chemistry Council Plastics Division. We look forward to supporting their mission of advocacy for people and policy. For more information on ACC visit .
By Arlene Karidis | Waste360 • September 14, 2026
A new report on glass recycling in the Northeast shows that while a few front-running states have unlocked high recovery rates, there is plenty of room for the rest of the region to grow. To replicate the top achievements and scale up, the region must invest heavily in collection systems, processing infrastructure, and end-market development, according to the Northeast Recycling Council (NERC) study. A new report on glass recycling in the Northeast shows that while a few front-running states have unlocked high recovery rates, there is plenty of room for the rest of the region to grow. To replicate the top achievements and scale up, the region must invest heavily in collection systems, processing infrastructure, and end-market development, according to the Northeast Recycling Council (NERC) study. Read on to discover which states are leading the pack, where they excel, which regions are lagging, and what key industry and government insiders say about this evolving landscape. Some key findings: Vermont and Connecticut recycled the most glass containers relative to total waste generated. Connecticut led the region in per capita glass collection. New York State collected the greatest total tonnage of glass containers for recycling. Five Northeast states operate deposit return systems that include glass beverage containers. All Northeast states offer residential curbside and/or drop-off recycling programs. Vermont and Connecticut's standout glass container recovery rates are about 79.9% and 77.0%, respectively, with a common denominator being that they both operate deposit return systems (DRS) for these containers. They join a larger group whose recycling success is largely attributed to DRS programs. The Glass Packaging Institute reports that these states recover up to triple the glass captured in commingled streams, yielding more clean cullet for new containers than can be used. New York ranks as the top glass recycler with over 281,000 tons annually, followed by New Jersey at about 197,000 tons. With a population of nearly 8.6 million, New York City is the state’s largest municipality by far and plays a heavy-lifting role in driving up those statewide recovery numbers. Joshua Goodman, deputy commissioner, NYC Department of Sanitation (DSNY), says the key to healthy citywide participation has been keeping recycling simple and universal. “We pick up from every residence in the city – high-rise, low-rise, and single-family homes – and no one has to guess whether a particular piece of glass is recyclable – we take it all,” Goodman says. Building on residential success, DSNY is exploring targeting glass from construction waste next, a key strategy outlined in the draft 2026 Solid Waste Management Plan. While every Northeast state offers curbside and/or drop-off glass collection, their systems vary widely. They range from the DRS schemes like in Vermont and Connecticut to source-separated drop-off programs and, in some Pennsylvania communities, source-separated curbside collection. These system differences, along with reporting differences, complicate cross-state performance comparisons, underscoring the need for better data consistency and transparency, the authors say. To address these issues, NERC convenes a Glass Committee—a diverse group of stakeholders—regulators, municipalities, and glass processors among others—who help member states in standardizing tracking practices. “By engaging in projects through our [glass] committee, states can find paths to implement new programs or means of data collection,” says Megan Schulz-Fontes, executive director, Northeast Recycling Council. The organization is focusing on multiple areas with ambitions to strengthen the system. “Right now, we're working on developing resources and tools to support actors across the value chain in removing inefficient redundancies in collection and processing, developing a cleaner stream of recycled glass for long-term economic benefits, and identifying existing or emerging end markets for specific supply streams,” Schulz-Fontes says. New England holds the greatest promise for growth. Between municipal collections and bottle bills, the region generates massive volumes of recyclable glass. “We have made great strides in alternative end markets such as glass pozzolan [a sustainable replacement for cement in concrete]. “But what’s missing is dedicated processing facilities that clean and sort glass to achieve the necessary quality for new bottles. Historically, New England had these facilities. But, today, curbside glass often must be hauled hundreds of miles out of state just to reach a beneficiation plant,” Schulz-Fontes says, adding that re-establishing New England’s processing capacity will be a key lever to scaling glass recycling, regionwide. The idea is to eliminate long-distance transport costs, slash emissions, and keep the full lifecycle of bottle recycling local. Housatonic Resources Recovery Authority (HRRA) is working to take its Connecticut-based corner of New England further. The HRRA runs a regional glass-separation recycling program across 14 municipalities, serving roughly 265,000 residents. Since the initiative's 2019 launch, the authority has collected and sent over 2,000 tons of source-separated glass on for processing. Jennifer A. Heaton-Jones, executive director, Housatonic Resources Recovery Authority, points to another program plus. The operation has improved the quality of the whole mixed recycling stream by reducing glass contamination in paper, cardboard, and other recyclables. This helps increase the value of recyclable commodities and supports a more efficient recycling system overall, she says. Leadership credits the program's success largely to transparency and resident education. “We focused on helping residents understand what happens to glass when it is placed in a mixed recycling bin and why separating it creates better environmental and economic outcomes. “Once they learned that much of the glass collected through mixed recycling was not being recycled back into new bottles and jars due to contamination issues, they were very willing to change their behavior,” Heaton-Jones observes. The partnership with local glass recyclers helps—it is giving residents visible proof that their glass is being transformed to new products. “When people know their efforts make a measurable difference, participation follows,” she says. Casella processes approximately 100,000 tons of glass annually across Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, and Vermont. According to Jeff Weld, the company’s vice president of communications, they have access to several viable end markets. He cites bottle-to-bottle recycling, fiberglass manufacturing, processed glass aggregate, and additives for concrete and other construction applications. Building a diverse network of regional outlets has been a key strategy. Because glass is heavy and carries a lower commodity value, regional processing is essential to cutting transportation distances and keeping processing costs manageable, Weld says. That’s what’s most needed, he advises—more local and regional outlets to make logistics more efficient while improving the long-term economics and resiliency of glass recycling. In the broader picture, economic factors favor glass recycling, according to market research platform Worldmetric’s data . Nationwide, U.S. recycling costs $35 to $50 per ton while landfilling costs $20 to $30, according to Worldmetric’s 2026 report. The authors cite a national selling price of $80 to $100 per ton and claim recycled content saves manufacturers $10 to $15 per ton. But regional realities paint a more nuanced picture. NERC’s market value figures for the Northeast show the region faces a tighter squeeze, other than for clear glass, likely attributed to the referenced processing challenges compounded by single-stream contamination. Just the same, opportunities exist across the region. But closing the loop will require a dual approach: building robust, updated infrastructure and aggressively driving the long-term market demand to sustain it. Read on Waste360.
By Sophie Leone • August 25, 2026
Circular Action Alliance (CAA) was founded in 2022 and is a U.S. Producer Responsibility Organization (PRO). As a PRO they are dedicated to the implementation of effective Extended Producer Responsibility laws for paper and packaging. CAA operates as the single PRO in California, Colorado, Maryland, Minnesota, Oregon and Washington. Additionally, they are the only organization that is approved to implement U.S. EPR laws for paper and packaging. CAA's dedicated and important work is built off a comprehensive list of strategic operating principles. These principles include delivering cost effective services, supporting and incentivizing innovation in packaging design, supporting responsible end markets, and enhancing the collection of covered materials. CAA not only works with the producers but with the greater industry as well, providing free webinars, public resources, state updates, and more. "We're excited to join NERC and contribute to its long legacy of regional collaboration," said Bridget Anderson, Director of Emerging States at Circular Action Alliance. "As we implement EPR programs in multiple states, organizations like NERC help us better understand regional nuances and trends in the recycling system." NERC is excited to welcome the Circular Action Alliance. As a fellow non-profit, we look forward to supporting their growing impact and the important work they do with EPR. For more information on CAA visit.